Category Archives: Principles & Guidelines

Easy-to-follow principles to help you create a WOWplace where you work.

The Nuances That Create Customer Service… or Customer Nightmares

With all the customer service knowledge, advice, articles, blog posts and other tools out there available for us to use, you’d think customer service would be improving as a general rule. There are “pockets” of exceptional customer service, with some companies doing an … Continue reading

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The Anatomy of the WOW

Whenever we talk about WOWing our customers, it’s easy to just say, “That was a WOW” or “That was an OW,” without breaking an interaction down into all its elements and every touchpoint along the way. It’s almost never a simple case of … Continue reading

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No More Wasted Time! Be More Efficient Through Proactive and Critical Thinking

Who has time to waste these days waiting around for answers, doing things inefficiently, or trying multiple times to get one set of information? No one I know. During a recent telephone exchange, I was reminded of the power of proactive … Continue reading

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How to Create WOW Experiences by Targeting the Bulls-Eye

We talk a lot about creating WOW experiences – but how do we go about doing it? I’ve created a simple template, in the form of a target that will help you put every aspect of any experience into it … Continue reading

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The Impact of Our Words

Your words can do a lot of good – or a lot of harm… choose them well.

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1-2-3′s: The Basic Principle

The 1-2-3’s of Doing More Than Appease is a principle based on three questions we must ask ourselves when any opportunity to serve arises: What can I do now? (This is what most of us perform whenever an opportunity to … Continue reading

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Proactive thinking – and action – save time and create WOW’s!

By thinking ahead and proactively taking action to help save time, eliminate phone tag, do a favor for someone, or just go over and above, we can create WOW’s for ourselves, our bosses, their associates… and many others. Play it through, think it out – and then take care of what’s needed before it’s requested! This is an incredible WOW! Continue reading

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