Category Archives: Anatomy of the WOW

Case studies and WOW touchpoints in action.

The Anatomy of the WOW

Whenever we talk about WOWing our customers, it’s easy to just say, “That was a WOW” or “That was an OW,” without breaking an interaction down into all its elements and every touchpoint along the way. It’s almost never a simple case of … Continue reading

Posted in Anatomy of the WOW, Don't Assume!, Nuances That WOW, WOW Words of Wisdom, WOWplace Tips | Tagged , , , , , | Leave a comment

How to Create WOW Experiences by Targeting the Bulls-Eye

We talk a lot about creating WOW experiences – but how do we go about doing it? I’ve created a simple template, in the form of a target that will help you put every aspect of any experience into it … Continue reading

Posted in "Ow" to "WOW" Pow-Wow's, Anatomy of the WOW, Creativity & Innovation, Get rid of the Excuses, Principles & Guidelines, WOWplace Tips | Tagged , , , | 3 Comments